Pinterest business page10/10/2023 ![]() When I say a headshot is necessary to use Pinterest for business, I don’t mean that you have to get expensive photos taken. Unless you are a major brand, I recommend a headshot. Some brands use logos, but that can come across as impersonal. You are going to want a professional-looking headshot. If you are converting from a personal account, your picture might be silly, blurry, or maybe not even a picture of you! Your profile pic is really important for setting the tone of your account. Build a Professional Profile Your Profile Pic That means everything public-facing is on-brand. I keep those pins for my personal use in private boards so no one can see them other than me. You can mark any existing boards as private and even create new private boards for topics that are not on brand.įor example, I love pinning recipes and home decor, but that is totally not part of my brand. Whether you create a new account or convert an old one, be sure to keep all personal boards private. If you don’t have a Pinterest account at all, you can create a business profile from scratch by going here. I don’t recommend having two, because it gets messy. Simply convert your personal account to a business account. Don’t do that! It makes things confusing. Your old account will gain momentum faster, even if you have never used it for business before.Īs a side note, Pinterest has a new feature where you can add a business profile. Pinterest’s algorithm is unfriendly to brand new accounts for the first few months. If you have a personal account that you have used before for unrelated things (like pinning all those recipes you never made…), it can be helpful to convert it to your business account. Just like with Instagram, you can have a personal account or a business account on Pinterest. The first thing you will need is a business account. Create a Business Account (Or Convert Your Personal One)
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